answerme asked: Challenge #1
McDonald’s has a lot of competitors in China, especially the Kentucky Fried Chicken (KFC) and Mom and Pop food stands. When McDonald’s first opened their store in China in 1990, their rival, KFC, had already been there for three years. It is estimated that 1.900 KFC stores established in China, which is more than twice the amount of McDonald’s. Besides KFC, McDonald’s has other competitors in China like the Mom and Pop food stands. These businesses are usually owned by the same family for many generations in a single location and their food is traditional, convenient and cheap. Hence, to conquer the fast food market, McDonald’s must attain new strategies.
Challenge #2
The sanitation in China is another major issue for McDonald’s. Since China is considered a developing country, their food safety is still a nightmarish problem where corruption is rampant and safe food handling is not always practiced. Moreover, McDonald’s is one of the major food sponsors of the 2008 Olympics in Beijing, and they want to provide tourists meals that are made in a hygienic environment. Therefore, their second challenge would be acquiring cleanliness in their restaurants.
Solution #1
To deal with the first situation, a possible solution would be adding values to the products. First of all, the concept of value adding is to allow a business to sell its products for more than its production costs, thereby earning the business a profit. Since a lot of Chinese is unfamiliar with the new products, hamburgers and French fries for instance, McDonald’s can thus alter its recipes to change the flavor of the food. In the article McDonald’s has a big appetite in China, it mentioned about creating a new sandwich using Szechuan (a province in China) pepper to season. Moreover, the quality of service plays a major role in McDonald’s businesses too. Not a lot of fast food restaurants provide additional services. For example, drive-through and queue up services. Some customers are accompanied with cars, and drive-through allows them to purchase meals without leaving their cars, thus it’s more convenient. Since people that are still queuing for food orders may find it irritating to wait, Mc Donald’s should hire workers to assist the customers to preorder, so it can increase the efficiency of providing meals.
Solution #2
Nevertheless, food safety is also the other concern McDonald’s have. During the production process, unhygienic food is not tolerated. To diminish the possibility of getting it, McDonald’s can hire specialists to monitor its production process as well as food quality controls. Furthermore, McDonald’s should import their goods through reliable sources so that they can guarantee that their customers are having a hygienic meal. For example, ingredients for producing hamburgers such as buns, beef and tomatoes should be imported from trusted factories. The article also suggests that the McDonald’s stores have hand washing stations and hand sanitizers right out in the main restaurant. With these kinds of invention, customers can wash their hands before enjoying their meals. Furthermore, employees should wear hairnets to prevent hair from contaminating the food because the hairstyling products they put on their hair may contain chemicals that are harmful to human bodies. Employees should also wear masks to cover their mouth at all times because sometimes they would accidentally spit on the food while talking.
what oyu need help on?
Ellison
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