KFC and All Fried Chicken

McDonald’s has a lot of competitors in China, especially the Kentucky Fried Chicken (KFC) and Mom and Pop food stands. When McDonald’s first opened their store in China in 1990, their rival, KFC, had already been there for three years. It is estimated that 1.900 KFC stores established in China, which is more than twice the amount of McDonald’s. Besides KFC, McDonald’s has other competitors in China like the Mom and Pop food stands. These businesses are usually owned by the same family for many generations in a single location and their food is traditional, convenient and cheap. Hence, to conquer the fast food market, McDonald’s must attain new strategies.

Challenge #2

The sanitation in China is another major issue for McDonald’s. Since China is considered a developing country, their food safety is still a nightmarish problem where corruption is rampant and safe food handling is not always practiced. Moreover, McDonald’s is one of the major food sponsors of the 2008 Olympics in Beijing, and they want to provide tourists meals that are made in a hygienic environment. Therefore, their second challenge would be acquiring cleanliness in their restaurants.

Solution #1

To deal with the first situation, a possible solution would be adding values to the products. First of all, the concept of value adding is to allow a business to sell its products for more than its production costs, thereby earning the business a profit. Since a lot of Chinese is unfamiliar with the new products, hamburgers and French fries for instance, McDonald’s can thus alter its recipes to change the flavor of the food. In the article McDonald’s has a big appetite in China, it mentioned about creating a new sandwich using Szechuan (a province in China) pepper to season. Moreover, the quality of service plays a major role in McDonald’s businesses too. Not a lot of fast food restaurants provide additional services. For example, drive-through and queue up services. Some customers are accompanied with cars, and drive-through allows them to purchase meals without leaving their cars, thus it’s more convenient. Since people that are still queuing for food orders may find it irritating to wait, Mc Donald’s should hire workers to assist the customers to preorder, so it can increase the efficiency of providing meals.

Solution #2

Nevertheless, food safety is also the other concern McDonald’s have. During the production process, unhygienic food is not tolerated. To diminish the possibility of getting it, McDonald’s can hire specialists to monitor its production process as well as food quality controls. Furthermore, McDonald’s should import their goods through reliable sources so that they can guarantee that their customers are having a hygienic meal. For example, ingredients for producing hamburgers such as buns, beef and tomatoes should be imported from trusted factories. The article also suggests that the McDonald’s stores have hand washing stations and hand sanitizers right out in the main restaurant. With these kinds of invention, customers can wash their hands before enjoying their meals. Furthermore, employees should wear hairnets to prevent hair from contaminating the food because the hairstyling products they put on their hair may contain chemicals that are harmful to human bodies. Employees should also wear masks to cover their mouth at all times because sometimes they would accidentally spit on the food while talking.

what oyu need help on?

Ellison

McDonald’s has a lot of competition in China including Kentucky Fried Chicken (KFC) and Mom and Pop food stands. When McDonald’s opened its first store in China in 1990, their rival KFC, had already been there for three years. It is estimated that 1.900 KFC stores opened in China, which is more than twice the amount of the Golden Arches (McDonald’s). Besides KFC, McDonald’s has other competitors in China, such as Mom and Pop food stands. These businesses are usually owned by the same family for many generations in a single location and their food is considered traditional, convenient and cheap.

Second Challenge

Furthermore, the sanitation in China is another major issue for McDonald’s. China is still considered a developing country, and its food safety is a nightmarish problem where corruption is rampant and safe food handling is not always practiced. Moreover, because McDonald’s is one of the major sponsors of the 2008 Olympics in Beijing, they want to provide customers meals made in a hygienic environment.

Solutions

To encounter this problem, a possible solution would be adding values to its products. First of all, the concept of value adding is to allow a business to sell its products for more than its production costs, thereby earning the business a profit. Since a lot of Chinese is unfamiliar with hamburgers and French fries, McDonald’s can alter its recipes to change the flavor of the products. For instance, in the article McDonald’s has a big appetite in China, it mentioned about seasoned with Szechuan (a province in China) pepper sandwiches. Quality of service plays a role in McDonald’s too. For example, drive-thrus and queue up services. Drive-thrus allow customers to purchase meals without leaving their cars, thus it’s more convenient. Moreover, since a line of people queuing for food orders may find it irritating to wait, Mc Donald’s should hire people to help the customers still waiting to order food, so it can decrease the duration when ordering the food in front of the cashier.
Secondly, food safety is vital to the McDonald’s. Food can transmit disease from person to person. During the production process, if one thing has gone wrong, then everything goes wrong. To reduce the possibility of getting errors, McDonald’s can hire specialists to monitor its production process as well as food quality controls. Furthermore, McDonald’s should import their goods from reliable sources so that they can guarantee their customers to have a hygienic meal. For example, their buns, burgers and tomatoes for producing hamburgers should be imported from big factories.

Homer